EVOLVE YOGA | IDENTITY DESIGN + ENVIRONMENTAL GRAPHICS
Evolve owner and yoga instructor Kim Greeff strives to advance her knowledge of anatomy and physiology and to explore how yoga can be applied as a tool to align, strengthen and heal. To evolve is to develop gradually, especially from a simple to a more complex form. Kim's approach truly engenders this type of transformation. The Evolve Yoga identity needed to communicate this process in a way that felt warm, modern and harmonious. Once we landed on the circle motif for the logo, I developed a pattern which was used on the studio's interior glass.