FIRE ISLAND RUSTIC BAKESHOP | IDENTITY, PACKAGING + WINDOW DESIGN
Fire Island Rustic Bakeshop was a big dream and a rough business plan when I started working with them years ago. Their business has grown and become the gold standard of local, artisan businesses in Alaska. Their commitment to sourcing the the highest quality ingredients, using traditional methods, and creating a community-minded gathering place with an eye to sustainable and ethical business practices has remained unchanged. Their identity is firmly grounded in these values. I designed their logo, helped them with packaging, created custom illustrations for their bakery windows, art directed the photography for their web site and promotional materials, wrote copy and even took a few photographs for them myself. The black and white photo on the postcard below is by the wonderful Alaska photographer Brian Adams.